Rock as a genre has always been about rebellion – the antithesis of what is conceived as the norm of society. Keeping with that spirit, Ontario, Canada-based rock band SUNDIVER sets fire to a normal life in their latest music video, “Where the Fire Goes”.
From immediate electric guitar notes, straight into drums, the song wastes no time, keeping the beat fast and heavy. The music video starts on a muted moss green wall. As the song kicks in, the camera goes between shots of classical paintings on the walls to stuffed animals on rocking chairs, to a dollhouse on the floor, and a bowl of smoked cigarettes sitting next to a naked Ken doll. Built out of scrap wood, the set was designed to resemble Sundiver’s grandparent’s living room. Repeating shots of the paintings, chair, stuffed animals and dollhouse, the serene scene is interrupted when the items are set on fire, ultimately burning down everything. It’s a bold statement of destroying the what is known, leaving room for something new.
Watch the music video to “Where The Fire Goes” by clicking below:
Connect with SUNDIVER: Facebook