Echosmith, the Warped Tour-turned-mainstream group of indie-pop musicians, has come far from their origins. Formed in Chino, CA, the now LA-based 3-piece has recently released its sophomore album, Lonely Generation, to critical acclaim. To keep things fresh, the band has released a music video for the track “Struck”.
The band has created a landscape that makes fun of the fashion industry putting high-end couture in a grungy environment. Vocalist Sydney Quiseng wears an extravagant pink tulle dress that runs over the rocks and gravel.
Watch the video for “Struck” below:
The group is seen showing off their chic garments and striking poses on a make-believe catwalk to two young judges while fire erupts behind them and debris flies through the air.
“‘Stuck’ is a song we were so excited to get out,” guitarist Noah Sierota says. “It felt so natural to create. In the studio, we knew the guitar would be the center of this one, while the drums and bass really drove the choruses. This one feels so good live too, and we are excited to play this on tour in February and March. We wanted to create a video that simultaneously felt cool and strange. We got to make a bit of fun of the seriousness of the fashion industry by making our own runway scene that included some all-too-extravagant conclusions. We love creating a tension like that in songs and videos because I think it lets the message of the song shine through.”
Echosmith will be in Los Angeles on March 5th for a show at the Fonda in Hollywood.